Please note that we only deliver to the same country you live in.

If you would like delivery to another country than where you live, please let us know at


Privacy Policy – Baby von E. (

This Privacy Policy forms a part of the Baby von E. General Terms and Conditions of Sale and Use and is part of the agreement between you (“You”) and von Eckermann Lifestyle AB (“We”, “Us” or “Our”). The Privacy Policy applies when You visit or surf the website (the ”Website”) whether or not You are purchasing any product, when You register on the Website and when You use Our services for purchasing Our products (”Products”) on the Website. By using this Website, You accept the practices described in this Privacy Policy. If You do not want to accept the practices described in this Privacy Policy, please do not use the Website.

We respect Your right to privacy and are committed to following applicable data protection rules to safeguard Your rights. We want to make sure that You understand the type of information We collect about You, how it is used and how We protect it. You can withdraw Your consent at any time by contacting Us by email at

Any processing of Personal Data will be conducted in compliance with applicable European data protection laws and specifically Swedish data protection laws.

We need to collect some information about You so that We can provide You with the Website and carry our orders placed by You on the Website. This Privacy Policy describes the information We collect about You and why We collect the Data and how that Data is treated and for what purposes We may share the Data and how You can contact Us about Your Data. By using the Website and/or purchasing Products, You consent to Our use of the Data as set out below.

We are the controller of Personal Data collected and processed for purpose of rendering the e-commerce services and the sale of Products through the Website.


We may collect the following Personal Data:
1. Your name, phone number, email address and postal address,
2. Payment information provided by You, and
3. Information about Your use of the Website, Our customer services and support.
We respect Your right to be informed regarding the collection of and other operations involving Your Personal Data. We have designed the Website in such a way that the use of Your Personal Data will not exceed the purposes for which Your Personal Data was collected and/or processed and to which You have given Your express consent.
We may have access to third parties' Personal Data which was directly disclosed by a user, for example when a user bought a product to be sent to a friend, when the user paying for the product is different from the recipient of the product, or when a user wishes to recommend to a friend a service of the Website or the sale of a particular product. In all of the above cases, please make sure You receive the consent of such individuals before disclosing their Personal Data to us and make sure You inform them about this Privacy Policy; You will be the only person liable in connection with the disclosure of information and data regarding such third parties if they have not provided You with their prior explicit consent for it and for any improper and unlawful use of that information. In any event, We shall fulfil any obligation to inform third parties required by law and, when necessary, shall request their explicit consent upon registering in their archives the Personal Data of the User indicated.
You can withdraw Your consent at any time contacting Us by email at


We collect Your Data to:
1. Provide any services to which You have subscribed, such as news letter;
2. Facilitate Your navigation of and shopping from the Website;
3. Provide Products ordered by You;
4. Keep record of You as an owner of a Product for verification of authenticity and owner history of Our unique Products
5. Communicate with You about Your order or purchase of Products;
6. Fulfill Our legal and administrative obligations (such as making tax returns/payments);
7. Enforce this Privacy Policy and the General Terms and Conditions of Sale and Use;
8. Protect the rights, property or safety of Us or others; and
9. In marketing Our Products, We may process Your Personal Data in order to provide You with customized contents subject to the discretionary right to oppose or object to receiving of any advertising or marketing content which We think is of interest to You.
We do not sell or trade the Personal Data.


We obtain Personal Data when You fill in the necessary Personal Data to subscribe to services of the Website or contact Us directly, when You place an order on the Website or from Your other transactions or experiences with Us.


Your Personal Data will be made available to third parties for purposes related to supplying services and Products requested by You (for example, for purchase transactions and delivery of Products).
If applicable, Data may also be transferred to:
o Local or foreign regulators, governments and law enforcement authorities, including tax collection agencies and stock or other exchanges;
o Local and foreign courts, tribunals, arbitrators or other judicial committees;
o Persons to whom We may assign or transfer Our rights or duties under this agreement or under any other agreement We may have with or concerning You;
o Persons in connection with any sale, merger, acquisition, disposal, reorganization or similar change of Our business (including any potential or actual purchaser of that business and that purchaser's advisors);
o Third parties, if so required to comply with mandatory law or requirements; and
o Address fraud or technical issues.


We will retain the Personal Data for as long as is necessary for the relevant activity or services described above or for as long as We are lawfully required to do so.
The Data will be destroyed if:
• The purpose of collection and use of Data has been achieved; or
• You withdraw Your consent to the collection of Data by contacting Us.

F. What Happens if You Do Not Disclose Your Personal Data to us?

Providing Your Personal Data to Us (in particular, Your personal details, Your e-mail address, Your address, Your Credit/Debit Card numbers and bank code and Your telephone number) is necessary for processing Your order for the purchase of Products on the Website, supplying other services provided on the Website upon Your request, or when Your Personal Data is needed to fulfill obligations required by law or regulations. The refusal to provide Us with some of Your Personal Data necessary for performing the above purposes may consequently prevent Us from processing Your order for the purchase of Products sold on the Website or fulfilling obligations required by law and other regulations. Therefore, failing to provide Personal Data may constitute, in some cases, a legitimate and justified reason for not processing Your order for the purchase of Products sold on the Website or not providing the Website’s services.
Disclosure of further Personal Data to Us other than that required for fulfilling legal or contractual obligations and to be properly use Our services with necessary traffic data is, on the contrary, optional and does not have any effect on the use of the Website and of its services or on the purchase of Products on the Website. We will inform You at every step whether disclosing Your Personal Data to Us is compulsory or optional by marking with an appropriate symbol (*) the information that is compulsory or data needed for the purchase of products on the Website.

1. Transfer

We may share Your information with Our trusted subcontractors in order to provide the Website and Products and for the purposes set out in this Privacy Policy. Processing of Data may therefore take place in countries other than Your home country. Data collected in the European Economic Area (the “EEA”), may be stored, processed or transferred outside of the EEA, as described in this Privacy Policy. The destination country may not offer the same level of protection of the Data as the country where You are located and may only provide You with fewer legal rights in relation to the Data. However, We will only process the Data as described in this Privacy Policy and use Our efforts to handled the Data securely and in accordance with applicable data protection rules. You expressly consent to Your information being used as set out herein.

2. Precautions

Unfortunately, transmission via the Internet is not completely secure and We cannot guarantee the security of Data transmitted to Our Website and any transmission of Data will be at Your own risk. Once We have the Data, We will take commercially reasonable precautions to protect it from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Despite the protective measures We put in place, You understand that no data security measure can guarantee complete security at all times. For the best possible protection of Your Personal Data outside the limits of Our control and management of the same, it is advisable that Your computer be provided with software devices that protect network data transmission/receipt (such as updated antivirus systems) and that Your Internet service provider take appropriate measures for the security of network data transmission (such as, for example, firewalls and anti-spam filtering).

3. Cookies

We use cookies to remember Your preferences. A cookie is a small file, typically consisting of numbers and letters, stored on Your computer when You access certain areas of Our Website. Cookies are widely used in order to make Websites work, or work more efficiently, as well as to provide information to the owners of the Website, usually for customization, statistics or advertising purpose. Cookies allow the Website to identify the computer and by analyzing the data from cookies We can improve Our Website and the associated user experience.
Each Internet browser allows the blocking or the deletion of cookies. Your Internet browser contains instructions on these procedures. Please access the information on Your Internet browser if You wish to delete cookies. The acceptance of automatic data collection procedures and the use of cookies are necessary for using the Website and its services, including the purchase of products. If You have started the procedure of blocking or deleting cookies, We cannot ensure that all Web pages of the Website will be displayed or that certain services will be supplied such as, for example, storage or display on the Web pages of Products You chose when You were finalizing the online purchase processes.

4. Your Right to Access Personal Data

You are entitled to obtain, at any time, confirmation from Us as to whether or not data relating to You is being processed, whether the data is not yet registered, and the communication in intelligible form of the data undergoing processing. Moreover, You are entitled to receive from Us information on the source of Your Personal Data; the purposes and way of processing Your Personal Data; the logic involved in any electronic data processing; details of the data controller and of the data processors; the names of the entities and categories of entities to whom Your Personal Data may be disclosed or who may access Your Personal Data, for example, as a data controller or a party so appointed. You can easily find part of the above information in Our Privacy Policy.

5. Your rights to Access and Correct the Data

The accuracy of the information We hold about You is important to Us. You have the right to access the information We hold about You and have any inaccuracies corrected. Any access request may be subject to a fee to meet Our costs in providing You with details if the information We hold about You, in accordance with applicable laws.
If any of the information We hold about You is inaccurate or out of date, please let Us know by emailing Us (for contact information please see Section 8 below). We will respond within a reasonable period of time upon verification of Your identity.

6. Your rights regarding the Data

Except as described in this Privacy Policy We do not collect or process Data or collect or use it for advertising purposes. You have the right to ask Us not to process Your personal data for marketing purposes. We will usually inform You (before collecting Your data) if We intend to use the Data for such purposes or if We intend to disclose it to any third party for such purposes. You can exercise Your right to prevent such processing at any time by contacting Us (for contact information please see Section 8 below).
Each time Your consent is required, We will inform You in advance and will give You the option to either provide or refuse Your consent for the use of Your Personal Data, including Your e-mail address, for the above purposes, by ticking the appropriate boxes.
We wish to inform You that We may process Your Personal Data also without Your consent in certain circumstances, such as when such processing is necessary for performing a legal obligation to which We are subject or when such processing is necessary for performing obligations undertaken in contracts with the users.
To the extent of applicable laws and subject to Your rights, Your personal data may be processed by Us for sending You advertising or offers for marketing purposes about Products unless You object to it at any time, either when Your personal data has been collected or at any time, notably when receiving any offer from Us.
In any case, We wish to inform You that We guarantee that You may exercise, at any time and without having to state their reasoning, their right not to receive future communications connected to particular services upon request.

7. Children

The Website and Products are not directly directed to children under the age of 18, and We do not knowingly collect personal information from children under 18.

8. Contacts

If You wish to receive further information on how We process Your Personal Data, please send an e-mail to with subject title: Privacy Policy.

9. Governing Law

This Privacy Policy is governed by Swedish law

10. Amendments and Updating of this Privacy Policy

We may amend or simply update all or part of this Privacy Policy, including when amendments are made to legal provisions or regulations which govern data protection and protect Your rights. The amendments and the updating of the Privacy Policy shall be binding as soon as they are published on the Website under Legal and Privacy Policy. Therefore, You are requested to regularly access this section in order to check the publication of the most recent and updated Privacy Policy.